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“a moment of happiness has the power to bring the world closer together”

putting the words above in action, coca-cola placed their “small world machine” in new delhi, india and lahore, pakistan, hoping to improve relations between the two nations. via coke:

The “Small World Machines” provided a live communications portal linking strangers in two nations divided by more than just borders, with the hope of provoking happiness and promoting cultural understanding around the world. Coke and Leo Burnett used first-of-its-kind 3D touchscreen technology to project a streaming video feed onto the vending machine screen while simultaneously filming through the unit to capture a live emotional exchange. People from both countries and various walks of life were encouraged to complete a friendly task together – wave, touch hands, draw a peace sign or dance – before sharing a Coca-Cola.

while cynics might point out that sharing a coke isn’t the same thing as signing a peace treaty, even a symbolic gesture can have a great impact in changing a person’s outlook.   also, the technology behind this is just cool on its own.

via co.create.

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happiness without borders

05/23/13 , , , , , , , ,

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comments

Reblogged this on Flesh Covers the Bone.

ausharea

05/24/13

I think that was a beautiful idea better than having a peace treaty. I mean peace is a way of living and preserving life not a document. Usually the peoples want to live peaceably anyway but their leaders instigate the malice and antagonism because they have an ax to grind and want to promote evil

David L Ferguson

05/24/13

agreed. also something like this connects people on a more personal level than a government directive would.

note

05/24/13

1 notes

  1. life rewind 2013: videos | atolemdro reblogged this and added:

    […] happiness without borders […]

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